The Terroir Run was founded on the principal that a 10K run can be much more than an excellent chance for some outdoor exercise. It can have context and help us learn about a place we visit. It can connect us more sincerely with the landscape, people and products that make a region unique. It can entertain, engage and reward us on so many more levels than the typical stale bagel & banana event. To this end we put a lot of energy into designing our runners’ experience. Our shirts are designed to be beautiful, meaningful and actually worn again with pride, while adhering to responsible production practices. Our Runners Kits are thoughtful and contain information and products from our supporters and partners–snacks, samples and useful items abound. Our lunch (for all runners) is a showcase of the wineries, breweries, cideries involved and the products that come from the region, in season–all served by the real people involved in their production. Our Friday and Saturday dinners (optional, additional cost) the same with opportunity to meet and share with fellow runners new and old. Finally, although the Terroir Run is not a race we do recognize enthusiasm and creativity. Each year our excellent friends at Zest Kitchen make the time to attend, judge, and reward runners who dress up in costume with prizes including a generous gift certificate to their brilliant culinary lifestyle store in Picton. This year we also have an unusual, but fun product from the travel innovation folks at Napier Tents. Although we highly recommend each year’s runners spend the weekend and book accommodations early at County properties like our faves Angeline’s Inn and the Drake Devonshire, one lucky runner will be going home with their own solution to the question “where should I stay for the 2018 Terroir Run?” In their car of course!
Announcing a very special treat for Terroir Run early birds who arrive at starting point on the Old Third Winery lawn between 8AM-8:30AM. Vicki Emlaw, yes, that Vicki, will be leading us in a little yoga warmup. Little known fact that Vicki is an accomplished yoga devotee and licensed instructor who will be launching a fascinating new County studio project in the near future. If you’ve ever met Vicki or tasted any of her incredible products over the years you know she exudes health, happiness and an inspirational dedication to local. Who better to get us into the right headspace to enjoy every step of our 10K jaunt through the terroir of Prince Edward County wine country?
Ever complete an organized run, cross the finish-line and find yourself under a popup tent pawing through a box of commercial granola bars like a raccoon? You tear at the foil while jostled by others as you’re pushed forward towards the exit and a lonely reflection on your experience.
At the Terroir Run we don’t do the typical, so how about a quick power snack that you’d actually run another 10k just to taste? Ta da, our friends and founding supporters from The Quirky Carrot bring our runners a special treat each year. In each runner’s kit you’ll find a very unique bar handmade in their kitchen: the Quirky Cocoa Bite!
What is a Quirky Cocoa Bite anyway? Well, it’s the perfect pre-or-post run snack to satisfy hunger, energize and help with muscle recovery. They’re packed with raw cocoa nibs, almond butter, tahini, sesame/hemp/chia seeds, fresh dates, cocoa, cinnamon, sea salt, vanilla and a hint of espresso–whew, I’m hungry just typing this. Obviously vegan and gluten free, not to mention easily digested and delicious.
The good folks from the Quirky Carrot love to see everyone enjoying this special treat so be sure to take a bite and share on social and tag with #quirkycocoabite!
Our returning runners, and there’s quite a few of you, have seen a lot of different looks over the past six years. We believe a few things when it comes to your shirts. First, they should be a quality product, both in terms of material, cut and production ethics. We’ll continue this tradition with a locally made, responsibly sources 50/50 tee that our runners tell us they love and, gasp, wear even after the race has been run. Second, and most importantly, we like the shirt design to celebrate an artistic element from the region, representing the cultural terroir. We’ve featured artists including the brilliant County illustrator Niall Eccels, snippets of poetry like last year’s Al Purdy piece, and this year we’re recognizing a visual icon with a special place in our hearts, the Hillier church roof. It represents the confluence of many of the reasons we host each year’s run–local craftsmanship, landscape, a commitment to going the extra kilometre (or 10) to make something timeless and of course, wine. The church, relocated to the Closson Chase vineyard in 2007, replaced the roof with the delightful one designed by Helga Boelen as an homage to the ‘Hospices de Beaune’ in Burgundy–considered by some Prince Edward County’s spiritual sister-city. Anyone travelling along Closson Road has probably found themselves struck whenever they see the beautiful little church with the unique top, so too will you on May 27th. Special thanks to Plutogroup founder Laura Watts for her thoughtful interpretation and design. We can’t wait to get a photo with everyone wearing their run shirts at Norman Hardie’s finish-line lunch, or at The Old Third Saturday night for the Back to the Start Barn Party. (please remember that run kits can be picked up at the County Road Beer Company on Friday night, and if you’d like to stay for a bite & drink please get a ticket for the pre-run BBQ dinner by Chef Neil Dowson.)
For 10K our runners will be immersed in the bucolic backroads of Prince Edward County’s Hillier wine country. Slow rolling hills, vineyards and fresh plowed fields that stretch off in all directions. The run is intimate, only 125 runners so cordons and crowds will not be found but fear not as safety and comfort are paramount. To this end our runners are cradled between apples and hops. Our lead car is from the County Cider Company and it never fails to surprise us how quickly it arrives on Greer Road for the final stretch to Norman Hardie’s Winery. Following will be the gentle hum of the Parsons Brewing Company’s vintage VW van for anyone who needs a break, a bandaid or sip of water–unbrewed water;) We can’t express how much we appreciate all our partners and volunteers and strongly suggest you don’t leave without a collection of local products made with care and passion. Cheers. PS. Shhhh, but both of these vehicles will be freshly revealed so be prepared for great Instagram opps to make your city friends jealous.