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Keep on rocking at the ROC Youth Centre

For the past several years our charity of choice has been the ROC & The Prince Edward County Youth Centre. We chose to support the ROC because we wanted to see the funds we raised making an impact and support youth in the community that we care so much about. As you can see, the $5000 contribution we made in 2019 met those goals!

For our 10th Anniversary run, we are doubling down and aiming to raise $10,000 for the ROC! A BIG thanks to all of our run supporters and runners who help to make this happen. Also a BIG thanks to the folks at the ROC for giving youth a safe and supervised space to grow and flourish!


There’s really not much more to say, on May 30th, 2020 the 10th Annual Terroir Run will begin at Rosehall Run (how apropos, and to the “pop” of a cork no less) and scamper the bucolic backroads past vineyards aplenty. We’ll arrive at The Old Third Vineyard in pairs, and groups and even some rocketing alone to personal bests – but we’ll arrive, gather, celebrate and break bread together. We’ll also raise funds for a great organization, one that is of special value to the youth of Prince Edward County and close to our hearts –food and education at The ROC. In the following months, we’ll revisit the past nine runs and highlight many of the amazing partners, volunteers, and stories that make our little run special.

So, what do we want you to do? Accept Rebecca and my appreciation for your continued support and enthusiasm – we won’t disappoint as this year’s run will be extra special – and for those who want to join our 10th Terroir Run get your tickets NOW. Registration has opened and for those who don’t know, our run is kept small (150 runners) to ensure an exceptional experience for everyone. As a result, we sell out quickly so please don’t wait!

We’ll leave you with a funny little quote that sums up our surprise at how quickly the first ten years have passed, and our hopes that another follows like Parsons’ Brewery’s vintage orange VW van.

“My doctor told me that jogging could add years to my life. I think he was right. I feel ten years older already.” –Milton Berle

X (O)

Andrew & Rebecca

2019 Run Results

WOW – this year’s run was AWESOME! Despite a slightly rocky registration process due to our new format, things got off to a great start when we all arrived at Rosehall Run Vineyards to kick off the 10.8km journey.

Yes, folks, this is not your average run – it’s not 10km exactly. It’s not a race, however, our top 3 female and male finishers do get to come run with us in 2020 as our guests. A big congrats to our top 6 runners who sped to the finish in under 40 minutes (again – as it’s not a race so we don’t have exact times): Laura Couvrette, Natalie Slomka, Kate Barrett, Dylan Barlow, Phil Teijeira and Tom McColeman.

Run registration DOES include an outstanding post-run party with lunch handmade by Chef Albert Ponzo (The Royal Hotel) and Chef Karin Desveaux and her culinary team from Loyalist College served with libations from our run partners including iced tea from Pluck Teas, wines from all of our winery partners, custom cocktails from Kinsip, ciders from The County Cider Co and chilly beers from Parsons Brewing Co!

Our runners brought some serious ZEST to the day with costumes ranging from a moose and his hunt club, a hive of bees, Cinderella, Flash Gordon, a bevy of brides, some pretty pink pigs, a bunch of brave hearts and some wine mavens.

We are so grateful to our run supporters whose participation enabled us to donate $5000 to the ROC and the Prince Edward County Youth Centre. “We are so grateful to Terroir Run for their generous donation to the PEC Youth Centre! Funds raised by Terroir Run specifically support the provision of nutritious meals and snacks and cover the cost of cabs from ROC programming. Lack of healthy food and access to transportation cause barriers that keep youth from participating in the programs and supports they need. With the help of Terroir Run, ROC continues to provide programming at no cost to  all youth in a space where they feel safe, included and are able to reach their full potential.” – Darlene Thompson, Executive Director

We wanted to share a few more insights about our 2019 Terroir Run. We had 153 runners and 31 post-run lunch guests (yes – you can buy tickets to the lunch only to join your friends and family members who run with us). 73% of our runners were women and 27% were men. The majority of our runners (74%) are in their 30’s and 40’s with 23% over 50 years of age. 82% of our runners hailed from Ontario and this year we had a whopping 18% join us from Quebec!

38% of our runners had run with us before. 47% of our runners heard about us through the grapevine (word of mouth) and the power of social media brought another 15% of our runners to us.

The majority of our runners stayed in PEC for 2 nights (72%) with the balance staying for one night (11%) or staying at home as they live close by. Most of our out of town runners stayed in hotels or B&B’s (55%) with the balance staying with friends and family.

70% of our runners took the opportunity to explore the County and visited wineries, breweries, cideries, and distilleries while here. 44% of our runners spent between $101-$250 on food and beverage purchases while in PEC and 47% spent $250+++ eating and drinking their way around our delicious county!

Our run is a social enterprise, a passion project and, a way for Andrew and I to give back to a community that we love. A way to support local businesses and truly showcase a taste of place. We encourage you to save the date May 30th, 2020 for our 10th-anniversary run – registration will open Oct 1st, 2019!

Charity Partner & 2019 Run Date Announcement

After 8 years of support for a wide number of County community initiatives Andrew and I are proud to announce that all of the proceeds and awareness from our annual run will be directed to the ROC in support of the Prince Edward County Youth Centre after-school food and taxi program.

We have a deep relationship with Prince Edward County, our run started as a personal project that celebrates the landscape, people and products in a healthy and fun way. However, at its heart the event has always been a platform to give back to this community we love.

The Terroir Run has become an annual spring tradition and attracts hundreds of people from across the province to participate. The economic impact is significant, over $50K into the local economy each year, and the thanks really is to our partnership and especially our runners. Thanks for being part of our great community!

We’ve always donated the run proceeds to support County initiatives including County FM, the Quinte Humane Society, Slow Food PEC, the Heart & Stroke Foundation, and Terry Fox to name a few. Although, they’re all extremely worthy we’ve always felt we can have more impact if we focus on a single cause especially one with a vision of giving ‘every young person in Prince Edward County an equal chance to excel in life’. To this end, we’ve identified and chosen the ROC& Prince Edward County Youth Centre or simply ‘The ROC’. We’ll be donatingall funds from our annual run, encouraging our runners, friends & family to make personal charitable donations, and will volunteer time to help develop food programming partnerships. Terroir Run has already donated $4000 this year from the proceeds from the 2018 Terroir Run.


Driven by a team of dedicated volunteers, the ROC began in 2000 with a belief in the potential of youth and a vision to help guide them through the major and recurring difficulties in their lives. A core element of the organization is the Prince Edward Coun

ty Youth Centre which provides a safe, supervised space for teens to flourish and grow. One challenge with their key after-school program is that many high-school students want

to participate but travel logistics make it extremely difficult. In the past the ROChas run a taxi program so kids outside the Picton area can use the centre without the anxiety of getting home but the consistency of this servi

ce was resource dependent.

“We’re thrilled to announce that Terroir Run will be donating funds to support a ‘Terroir Run Taxi’ and will also work closely with us to strengthen our after-school snack program”, says Lesley Lavender, Community Development Director & Special Projects. “The ROC provides a safe place for our young people to call their own, programming to develop life skills, an

d mentorship relationships that builds the confidence to succeed”, adds Darlene Thompson, Executive Director. “Knowing they’ll have a healthy snack and a ride home makes it easier for some of our kids to make the Youth Centre a regular part of their lives so we’re thankful for the Terroir Run partnership.”

Learn more about the ROC and how you can support it at, and coming soon live registration to get your ticket for the 9th Annual Terroir Run on Saturday, June 1, 2019 at

Can you beelieve it’s been a month?

These two are the bees knees – running in these suits was not an easy tasks! Photo credit P. Moczulak

Wow – time flies when you’re having fun and we sure did at our 8th run! We mixed things up this year and started at Rosehall Run Vineyards. It was a perfect morning for a run – just the right temperature (even if we did have to run into a light wind)!

Our runners made it to the finish line at The Old Third Vineyard (slightly over 10.5km from the start) and were greeted by friends, family and some Flow Water (thanks Neal Brothers Foods).

While ours is not a race, we do reward the first three women and first three men who make it to the end. What do they win you might ask? A complimentary registration to our 2019 run and bragging rights! Congratulations to Jeff Green, Dan Kunz, Dylan Barlow, Nat Slomka, Megan Filion and Kate Barrett for being super speedy!

The 10+km runners were all nourished with an incredible meal prepared by chefs Karin Desveaux and John Schneeberger of Loyalist College and Albert Ponzo from The Royal Hotel with support from Frank Bryne and Paul Seneca. The vibe was set with chill tunes from DJ Ombudsman (aka Hri Neil) and lots of libations from our runner partners.

Super hero’s to the finish! Photo credit Shoal Workroom

Here are a few of our favourite pictures captured by Micheal Grills at Shoal Workroom (the full gallery can be found here) and by Peter Moczulak (full gallery here)

A big thanks to all of our volunteers, community partners and runners! We’ll be posting updates on our charitable contributions for this year and run date for 2019 soon.




Flower power + iced tea = happiness! Photo credit Shoal Workroom

Love the spirit of our runners! Photo credit P. Moczulak

Arrrgggg it was a feast! Photo credit P. Moczulak