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County Cider Company

2019 Run Results

WOW – this year’s run was AWESOME! Despite a slightly rocky registration process due to our new format, things got off to a great start when we all arrived at Rosehall Run Vineyards to kick off the 10.8km journey.

Yes, folks, this is not your average run – it’s not 10km exactly. It’s not a race, however, our top 3 female and male finishers do get to come run with us in 2020 as our guests. A big congrats to our top 6 runners who sped to the finish in under 40 minutes (again – as it’s not a race so we don’t have exact times): Laura Couvrette, Natalie Slomka, Kate Barrett, Dylan Barlow, Phil Teijeira and Tom McColeman.

Run registration DOES include an outstanding post-run party with lunch handmade by Chef Albert Ponzo (The Royal Hotel) and Chef Karin Desveaux and her culinary team from Loyalist College served with libations from our run partners including iced tea from Pluck Teas, wines from all of our winery partners, custom cocktails from Kinsip, ciders from The County Cider Co and chilly beers from Parsons Brewing Co!

Our runners brought some serious ZEST to the day with costumes ranging from a moose and his hunt club, a hive of bees, Cinderella, Flash Gordon, a bevy of brides, some pretty pink pigs, a bunch of brave hearts and some wine mavens.

We are so grateful to our run supporters whose participation enabled us to donate $5000 to the ROC and the Prince Edward County Youth Centre. “We are so grateful to Terroir Run for their generous donation to the PEC Youth Centre! Funds raised by Terroir Run specifically support the provision of nutritious meals and snacks and cover the cost of cabs from ROC programming. Lack of healthy food and access to transportation cause barriers that keep youth from participating in the programs and supports they need. With the help of Terroir Run, ROC continues to provide programming at no cost to  all youth in a space where they feel safe, included and are able to reach their full potential.” – Darlene Thompson, Executive Director

We wanted to share a few more insights about our 2019 Terroir Run. We had 153 runners and 31 post-run lunch guests (yes – you can buy tickets to the lunch only to join your friends and family members who run with us). 73% of our runners were women and 27% were men. The majority of our runners (74%) are in their 30’s and 40’s with 23% over 50 years of age. 82% of our runners hailed from Ontario and this year we had a whopping 18% join us from Quebec!

38% of our runners had run with us before. 47% of our runners heard about us through the grapevine (word of mouth) and the power of social media brought another 15% of our runners to us.

The majority of our runners stayed in PEC for 2 nights (72%) with the balance staying for one night (11%) or staying at home as they live close by. Most of our out of town runners stayed in hotels or B&B’s (55%) with the balance staying with friends and family.

70% of our runners took the opportunity to explore the County and visited wineries, breweries, cideries, and distilleries while here. 44% of our runners spent between $101-$250 on food and beverage purchases while in PEC and 47% spent $250+++ eating and drinking their way around our delicious county!

Our run is a social enterprise, a passion project and, a way for Andrew and I to give back to a community that we love. A way to support local businesses and truly showcase a taste of place. We encourage you to save the date May 30th, 2020 for our 10th-anniversary run – registration will open Oct 1st, 2019!

2016 Final Run Details

IMG_3124We’ve just returned from visiting our run wineries to pick up wine for next weekend, followed by a family trail run – it’s a great weekend to be enjoying all that the County has to offer.
There is still time to grab tickets to our annual pre-run dinner on May 27th at 6pm at County Road Beer Co where they will be serving us up eats from the grill and a special Runner’s Radler! Tickets are available here – get them before we close registration on Monday, May 23rd at 6pm.

Reminding all of you that the Terroir Run is NOT a race but rather a fun run and as such – we don’t issue runners bibs or time chips. The first 3 female and 3 male runners that make it to Norman Hardie Winery receive a complimentary registration for our 2017 run (non-transferable to other runners or future runs). We will not be tracking times so if this is important to you we recommend you track your time using your own device (smart watch, GPS on phone etc).

There are AWESOME runners kits which can be picked up on Friday, May 27th at County Road Beer Co at 1258 Closson Road between 6:00pm and 8:30pm OR on run day (May 28th) at the starting point of the run – The Old Third Vineyard 1258 Closson Road starting at 7:30am. The kits are packaged in a Wine Country Ontario wine bag and include your custom 2016 Terroir Run t-shirt (Me to We), a wine glass, a package of Pluck Teas, a gourmet granola bar by The Quirky Carrot and a package of Propeller Coffee Co. Registration also entitles you to partake in the delicious post run lunch at Norma Hardie Winery where we have a special surprise from Buddha Dog!

Each of you will be required to sign a waiver form when you pick up your registration kits. If you are picking up kits for friends or family members please contact us in advance so we can send you the form which you will be required to present in their absence.

The run happens rain or shine so please come prepared. There is a lead vehicle that will take any clothes/items that you want at the finish location (Norman Hardie Winery). There is also a follow vehicle that is there to support you if you can’t complete the run or need any other support (bandaid, water etc). There are 2 port-o-potties at The Old Third but NO other washrooms along the route so please go before the run begins!

There’s a transportation bus provided by Sandbanks Vacations that will leave Norman Hardie Winery at 7:30am and 8:00am to bring you to the STARTING point – that way your car is there for when you’re done. There is NO transportation provided back to The Old Third Winery AFTER the run so if you are leaving your car at the starting point you will need to make your own arrangements to pick it up after lunch. The run starts at 9am with a bang when The Old Third Winemaker Bruno Francois fires his bird banger and away we go!

There are 3 water stations (which are dog friendly) along the route – the first at Closson Chase Winery, the second at The Grange of Prince Edward Estates Vineyards & Winery and the final at the junction of Benway Road and Greer Rod supplied by Karlo Estates Winery. The route is mainly paved road with the exception of Benway Road, which is gravel. There is very little shade along the route so please wear sunscreen and a hat.

The run is a dog friendly event. If you are bringing your 4 legged friend please make sure they are used to running for 10km and stay well hydrated. They must also run on leash for their safety and everyone else’s.

We encourage you to put some ZEST into the day and run in a custome – there are some fun prizes from our sponsors including the grand prize of a $200 gift certificate from Zest Kitchen Shop (in Picton).

Brunch/Lunch is being served at Norman Hardie Winery between 10:30am and 12:30pm. We ask that you secure your seats  as soon as you arrive – the quicker you are seated the quicker you will be served.

We’d like to encourage you to visit the wineries on our run while you are in the County (and every time you come) – we couldn’t deliver this great taste of place experience without their support!

We look forward to running with everyone May 28th!

 

Post Run Fun!

artstrail-headerlogoThere is plenty to do in Prince Edward County! We encourage our runners to enjoy the balance of their weekend in PEC by taking a wine tour with Sandbanks Vacations, visit the many artists studios and galleries along the Arts Trail, and on Sunday, celebrate the 75th Apple Blossom Festival in Waupoos at the County Cider Company!

apple-blossom-time-160x120From 1-3pm on May 25th, the County Cider Company joins the St. John’s Anglican Church in celebrating all things apple. In addition to slices of apple pie (or buying a whole pie) topped with Black River Cheese, you can take part in a tutored cider tasting!

Will run for wine year 3!

We made it to the tractor at Rosehall Run Vineyards only .5km to the finish line!

We made it to the tractor at Rosehall Run Vineyards only .5km to the finish line!

Hello keen runners and dear friends,

It’s hard to believe it’s February 2013 already! We’ve had many folks reach out to us recently to ask “When’s your run this year?” and “When can we register”? We’ve got great news – it’s May 26th and registration is now live on Eztix! Continue Reading

Cider Awesomeness!

We’re super excited to announce a new edition to our run – The County Cider Company is going to be the lead vehicle in their snazzy new delivery truck! Wait – it gets better – they’ll be serving up their delicious Waupoos Draft Cider to our runners at the post run lunch!

Now if only we could get Grant and Jen to run with us…..